Seller's Guide

Everything you need to know about putting your home on the market, accepting an offer, and closing on your home.

A Step-by-Step First Time Seller's Guide

Putting your home on the market can be a stressful process, especially when you don’t know what to expect. Fortunately, with the help of an experienced agent  and this easy to follow  guide, you can smoothly complete the process. Following these steps  will help you prepare so you can get organized and sell your home for  the best price possible.​​​​​​​

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Step 1: Understand Why You're Selling

What do you want to accomplish with the sale of your home? Do you want to make a certain amount of money that you can put toward a larger or nicer home? Do you need to sell it as soon as possible to facilitate a move to a new city or area? Once you understand your needs, you can better craft your offer. For example, if you need to sell quickly, you might want to price your home lower than if your goal is to make a certain profit margin. Make sure you convey these needs to your Realtor® once you choose one so he or she can adjust your selling price accordingly.

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Step 2: Determine Selling Price

Knowing how to price your home is one of the most important parts of the selling process. When you set a fair price in the beginning, you’ll get the most interest from other real estate agents and prospective buyers. Overpricing your home could lead to reduced interest, and underpricing leads to receiving less than what your home is worth. Working with a real estate agent is the best way to determine the right selling price for your home. An agent with experience can determine what other comparable homes are selling for, evaluate the current market, and may even suggest a home appraisal.

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Step 3: Start Preparations

If you’ve kept your home in showroom condition since you’ve lived in it, you’re in the minority of homeowners. Once you price your home, it’s time to start getting it ready to be shown to potential buyers. This includes getting rid of clutter, depersonalizing the space so that buyers can envision themselves in the space, making any small repairs, and doing a deep clean to make sure your home is in pristine condition.

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Step 4: Develop a Marketing Strategy

I will develop a marketing strategy that is perfect for advertising your home. This involves listing the home and then driving the right people to that listing through social media campaigns, agent-to-agent referrals, traditional media, or SEO advertising. My team creates a marketing campaign that aims to get the most possible traffic to your listing in the first three weeks after becoming a client.

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Step 5: Evaluate Offers

Receiving an offer is an exciting part of the process, but it doesn’t mean the journey is over. We will evaluate each offer and make sure the party making the offer is prequalified or pre-approved by a mortgage lender and that their offer is acceptable to you. If the offer is too low, you can make a counter-offer or offer other ways to bridge the gap, such as covering some or all of the closing costs, making repairs, adjusting the move-in date, or leaving some appliances or fixtures for the new buyer.

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Step 6: Accept an Offer

Once we deem the offer is acceptable, we will review the proposed contract to make sure it’s all in order and includes the necessary components such as deposit amount, down payment, financing, inspection rights and repair allowances, contingencies, settlement date, and a list of fees and who will pay them. When both parties have agreed to the term, a final contract will be prepared by your agent.

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Step 7: Get Ready to Close

You have accepted an offer and are now very close to the end of your selling journey. But first, you and the buyer must make a list of what needs to be done before closing. In some cases, your home may need to be formally inspected, surveyed, and appraised. In other cases, major or minor repairs will need to be made before the house can close. I will head up efforts to develop and execute this list, get each action item paid for by the correct party, and make sure everything is in order by the closing date. A few days before the closing date, we will call the company closing the transaction to make sure everything is ready to go. If you haven’t done so already, you also need to make arrangements to move out of the home so the new buyer can take possession.

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Step 8: Close

You’ve reached the last step in the seller’s process. When you close on a home you are selling, you are legally transferring ownership of the property to the new buyer. We will meet with the company closing the transaction to sign the final paperwork and go over any issues that have not yet been taken care of. During this time, you can also make plans with your Realtor® to handle final details such as canceling utilities, cable, and lawn or trash services, changing the name on accounts that the new owner is retaining and ensuring the new owner has instructions for all appliances that will remain in the home.

Congratulations!

Once you have sold your home, you’re free to take the next step on your journey. Whether this is relocating to a new city, moving into a larger home, or downsizing and enjoying your life as empty-nesters, knowing all your selling responsibilities have been
taken care of will help you achieve peace of mind for your new path.

My Testimonials

See why our clients love working with us.
Luke N.

Luke N.

When I moved to California in 2010 Scott was one of the first people outside of work that I met, he was originally my landlord for a small bachelor cabin in the Santa Cruz mountains. I met my future wife while living there, and...
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Dave K.

Dave K.

My wife and I needed to find a home near Santa Cruz and move in within 2 months. It was our first home buying experience, yet I had done a lot of research on what steps I needed to take. I knew finding a good real estate team w...
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Rex H.

Rex H.

Our family just purchased our first house during the COVID-19 pandemic. Scott is knowledgeable and has a great team, and I especially like to thank one of his team members who helped us a lot in the whole process. Honestly, we ...
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Alec P.

Alec P.

Scott was very thorough, professional, and knowledgeable about the area and the current state of the real estate market. He was very easy to work with and was on the same wavelength as me in terms of pricing and marketing the h...
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Joel S.

Joel S.

We have had the pleasure of working with Scott on two occasions. First, as our selling agent, he put our duplex in San Jose on the market. He priced it just right; within a day we had multiple offers and it sold above the askin...
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Rahul B.

Rahul B.

Five stars across the board! We’ve worked with Scott on three transactions (twice as buyers and once as sellers) over seven years and have had good outcomes every time. Scott takes the time to really build a relationship and un...
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Therese

Therese

Scott was recommended by a family member who utilized Scott's expertise on the selling and buying side of his property. I know that he was so pleased with Scott's knowledge and skills so it was a no-brainer for me to hire Scott...
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McDonald D.

McDonald D.

I met Scott by chance at an open house for another property. On first contact, he impressed me with his confidence and professionalism, and we had initial discussions on the sale of my late uncle's property the very next day. A...
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Prashant A.

Prashant A.

Scott is a rock star! He came highly recommended by some friends and he exceeded the expectations in helping us buy a home in the Bay Area. The best thing about Scott is that he was unequivocally on our side throughout the proc...
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Woodbury J.

Woodbury J.

Scott Poncetta has recently handled the sale of four single-family, 1031 exchange and purchase of two multi-family buildings totaling $5.99M. During the process Scott's ability to provide strategic insight into the sale and 103...
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Rudow A.

Rudow A.

We worked with Scott to sell our home, and purchase a new one in November of 2018. The sale of our home took longer than expected and was highly stressful, to say the least. Scott and his incredible team were the only people wh...
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Buyer & Seller

Buyer & Seller

My wife and I were looking to sell our home in Santa Cruz Gardens and upgrade into a house with a larger yard. We tried for two years with no luck. Every time we would find a home it seemed like it was already sold, due to a ho...
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Rohit T.

Rohit T.

We would never have been able to swing this deal had it not been for Scott. His knowledge and expertise far surpass anything/anyone we have known in his field. That is why we were able to get our dream house despite a raucous 1...
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Buyer

Buyer

Scott and his team were able to take what can be a very scary and intimidating experience (buying a home in the bay area) and make it a very simple and comfortable process for our family. Scott took the time to listen and under...
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Dan W.

Dan W.

Scott and his team are first-class individuals! I didn't have the easiest purchase (Duplex/Triplex) with lots of variables to account for. Scott and his team went above and beyond and were there for me the entire time. This was...
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Majken B.

Majken B.

Scott made us feel secure in the search for our first home purchase in the Bay Area. He came highly recommended by two of our friends and exceeded our expectations for personal service and expertise. He took the time to underst...
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Jer G.

Jer G.

I was only allowed to choose three positive attributes, but I could have easily selected all of them. Scott helped me through the purchase of my first home. His knowledge of a unique property like mine was invaluable. The whole...
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Namburi

Namburi

A friend of ours recommended Scott when we were on the lookout for our first home. Scott was very patient and understood our needs and budget. He has excellent negotiating skills and always puts his clients first! He and his te...
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Mike D.

Mike D.

Scott is a homebuyer's asset. He is patient and worked with us by focusing on our needs and feedback until we found what we were looking for. He is very personable and relaxed throughout the process while getting things done, e...
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Eva B.

Eva B.

I want to give a strong recommendation for Scott. He helped us out with getting our home, and he did a great job! I would recommend him to anyone that is on the market to buy a house.
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